IKEA / UAEDigital & Tech · Retail & Shopper
Buy With Your Time.
Google Maps Timeline data on past trips to distant IKEA stores was converted into spending credit using Dubai's average salary, rewarding loyal shoppers for their travel time.
- Brand
- IKEA
- Agency
- Memac Ogilvy
- Market
- UAE
- Region
- GCC
Case study source: Memac Ogilvy Source ↗
