Penhaligon's / Saudi Arabia, international / 2024Experiential · Social
Penhaligon's AlUla Scent Launch.
Penhaligon's launched its AlUla fragrance with a creator trip to the Saudi landscape that inspired the scent.
- Brand
- Penhaligon's
- Agency
- Komodo
- Market
- Saudi Arabia, international
- Region
- Global
- Year
- 2024
The challenge
Introduce the fragrance through an experience that connected its AlUla inspiration with audiences in the Middle East and beyond.
The idea
Komodo brought creators from eight countries to AlUla for a content-led launch set among its desert landscapes.
Results
- The launch brought together 30 influencers from eight countries, according to the agency.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Penhaligon's
- Social and campaign agency
- Komodo
