Blackmores / Singapore / 2026Experiential · Film · Social
Pawlympics.
Pet rivalry makes proactive mobility relevant.
- Brand
- Blackmores
- Agency
- McCann Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2026
The challenge
Active users track workouts but overlook joint, muscle, and bone health.
The idea
'Outwalk a pet' becomes a run, Strava routes, leaderboards, and rewards.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Blackmores
