BlueBand / Indonesia and Malaysia / 2026Film · Social
Filling Spoons with Goodness.
BlueBand reframes fasting through kindness, nourishment, and Ramadan rituals.
- Brand
- BlueBand
- Agency
- McCann Singapore
- Market
- Indonesia and Malaysia
- Region
- Global
- Year
- 2026
The challenge
Fasting narratives often overlook emotional generosity and care for others.
The idea
Use a spoon as a Ramadan symbol, showing a girl filling it with good deeds.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- BlueBand
