Saudi Commission for Tourism and National Heritage / Saudi Arabia and international / 2019Experiential · Events & Sponsorship · Digital & Tech
Open Saudi: Tourist Visa Launch.
A multisensory launch in Diriyah introduced Saudi Arabia's tourist e-visa and welcomed international visitors.
- Brand
- Saudi Commission for Tourism and National Heritage
- Agency
- Imagination
- Market
- Saudi Arabia and international
- Region
- Global
- Year
- 2019
The challenge
Introduce the new tourist visa and a tourism positioning to regional and international audiences.
The idea
Imagination created the 'Open Saudi' experience at Diriyah, combining immersive pods, augmented reality, personal stories, regional food and a 360-degree show to introduce the country's tourism offer.
Results
- Little Black Book reported that the launch hosted approximately 400 guests and was also broadcast live.
Case study source: Little Black Book Source ↗
Credits
- Client
- Saudi Commission for Tourism and National Heritage
- Experience agency
- Imagination
