Diriyah Company / United Kingdom / Saudi Arabia / 2025Experiential · Events & Sponsorship · Digital & Tech
A Journey of Light.
Diriyah brought its heritage and future vision to London through a multisensory installation at Outernet.
- Brand
- Diriyah Company
- Agency
- Pixel Artworks
- Market
- United Kingdom / Saudi Arabia
- Region
- Global
- Year
- 2025
The challenge
Introduce an international audience to Diriyah's cultural identity and ambitions.
The idea
A 360-degree environment combined digital landscapes, spatial sound, scent and live cultural performances to take visitors on a journey through Diriyah.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Diriyah Company
- Creative and production
- Pixel Artworks
- Venue
- Outernet London
