Media City Qatar / Qatar / 2025Experiential · Events & Sponsorship · Digital & Tech
Ready, Set, Next.
Media City Qatar used digital prompts to turn National Sport Day into a community fitness experience in Doha.
- Brand
- Media City Qatar
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
Encourage people of different ages and fitness levels to participate in physical activity using everyday spaces.
The idea
At Msheireb Downtown Doha, participants scanned QR codes to access guided exercise challenges led by local influencers and explored interactive sport zones.
Results
- More than 3,000 participants and 3.93 million in media reach, as reported by Media City Qatar.
Case study source: Media City Qatar Source ↗
Awards
- Qatar CSR Awards 2025 — Best CSR Initiative in the Sports Sector (https://mediacity.qa/en/media-city-qatar-wins-2025-qatar-csr-award-for-ready-set-next-national-sport-day-activation/)
Credits
- Brand
- Media City Qatar
- Location
- Msheireb Downtown Doha
- Featured contributors
- Mohammed Saadon Al Kuwari; Lulwa Al Marri; Ahmed Pato
