Visa / Qatar / Global / 2022Experiential · Digital & Tech · Events & Sponsorship
Visa Masters of Movement.
Visa turned football movement into digital art at the FIFA Fan Festival in Doha.
- Brand
- Visa
- Agency
- Imagination
- Market
- Qatar / Global
- Region
- Global
- Year
- 2022
The challenge
Make Visa's World Cup sponsorship tangible through an experience that invited fans to participate.
The idea
Tracking technology captured players' movements on a pitch and turned goals and skills into personalized digital artworks, which participants could mint as NFTs.
Results
- The submitted case reports 120,000 visitors and 24,000 unique artworks created.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2023 — Winner, Data Visualization; Bronze Honor, Creative Use of Technology; Finalist, NFTs (https://shortyawards.com/15th/visa-masters-of-movement-3)
Credits
- Brand
- Visa
- Creative director
- Jiri Bures
