stc / Saudi ArabiaExperiential · Digital & Tech · Events & Sponsorship
The Blind Seats.
Stadium seats for blind and visually impaired football fans that turn live match data into touch-based feedback, created with stc and the Saudi Ministry of Sport.
- Brand
- stc
- Agency
- VML
- Market
- Saudi Arabia
- Region
- Saudi Arabia
Results
- Over 2.8M online views and 3.4M impressions
- All Blind Seats were occupied at the final match
Case study source: VML Source ↗
