The Saudi Cup / Jockey Club of Saudi Arabia / Saudi Arabia and international / 2020Experiential · Events & Sponsorship
The Inaugural Saudi Cup Launch.
A Riyadh launch experience introduced the inaugural Saudi Cup through heritage, performance and a trophy reveal.
- Brand
- The Saudi Cup / Jockey Club of Saudi Arabia
- Agency
- Imagination
- Market
- Saudi Arabia and international
- Region
- Global
- Year
- 2020
The challenge
Welcome an international racing audience and introduce a new Saudi race through the country's heritage and vision for the sport.
The idea
At the National Museum of Saudi Arabia, traditional performers and sand artist Anna Strelkova told the story of the Arabian horse before the Saudi Cup trophy reveal; a fashion show followed in the gardens.
Case study source: Campaign Middle East Source ↗
Credits
- Experience agency
- Imagination
- Official operations partner
- IVM
- Client
- Jockey Club of Saudi Arabia
- Sand artist
- Anna Strelkova
- Fashion designer
- Arwa Al Ammari
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