Experience Abu Dhabi / UAE / global (12 markets) / 2023Film · Experiential
One Summer Isn't Enough.
Experience Abu Dhabi used family experiences and celebrity-led films to promote a summer of travel possibilities.
- Brand
- Experience Abu Dhabi
- Agency
- Serviceplan Middle East
- Market
- UAE / global (12 markets)
- Region
- Global
- Year
- 2023
The challenge
Convince global travelers one summer cannot contain Abu Dhabi experiences.
The idea
Serviceplan's films pair Abu Dhabi attractions, offers and celebrity family trips across China, India, Europe and GCC markets.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Experience Abu Dhabi
