Alinma · السعودية · 2025التصميم والتغليف
One Step Ahead: Alinma brand identity.
Alinma’s 2025 refresh combines a simplified visual identity with a sonic system rooted in Saudi musical traditions.
- العلامة التجارية
- Alinma
- الوكالة
- Landor · amp
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2025
صور من الحملة
التحدي
The bank needed to modernise its expression for digital banking and changing customer expectations while retaining trust and cultural familiarity.
الفكرة
The “One Step Ahead” platform pairs a deep blue palette and Kufic-inspired type with a more flexible name and icon. amp’s sound system combines traditional maqams with contemporary instrumentation, extending across branded music, a sonic logo and interface sounds.
مصدر دراسة الحالة: Alinma / amp المصدر ↖
الجوائز
- Transform Awards MEA 2026Best Audio Brand (Business and Corporate)برونزية
- Transform Awards MEA 2026Best Visual Identity from the Financial Services Sectorذهبية
- Transform Awards MEA 2026Best Brand Evolution (Business and Corporate)فضية
- Transform Awards MEA 2026Best Creative Strategy (Corporate)فضية
فريق العمل
- العلامة التجارية
- Alinma
- هوية العلامة التجارية
- Landor
- الهوية الصوتية
- amp
