National Housing Company (NHC) · السعودية · 2024التصميم والتغليف
Life, Enhanced: NHC brand identity.
NHC’s new identity presents the Saudi developer as a creator of communities, with everyday life at the centre of its brand.
- العلامة التجارية
- National Housing Company (NHC)
- الوكالة
- Lippincott
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2024
صور من الحملة
التحدي
The company had moved into large-scale master planning, but research found that homebuyers still associated it with social housing. The brand needed to communicate that broader role.
الفكرة
Lippincott built the identity around “Life, Enhanced.” A botanical green symbol, warm supporting colours and ground-level photography bring residents’ experience into focus. The system extends from printed materials and welcome packs to sales spaces.
مصدر دراسة الحالة: Lippincott المصدر ↖
الجوائز
- Transform Awards MEA 2026Best Brand Evolution (Business and Corporate)ذهبية
فريق العمل
- العلامة التجارية
- National Housing Company (NHC)
- Brand strategy and visual identity
- Lippincott
