Makarem · السعودية · 2025التصميم والتغليف · التجارب الحيّة
A Journey to the Origins: Makarem.
Makarem’s brand programme brings its spiritual hospitality positioning into identity, service culture, guest materials and sound.
- العلامة التجارية
- Makarem
- الوكالة
- Brand Lounge · Sonicbrand
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2025
صور من الحملة
التحدي
The Saudi hotel brand needed to move beyond location as its main distinction and modernise without losing the humility and spiritual purpose of its guest experience.
الفكرة
“A Journey to the Origins” connects a geometric visual system with five service virtues. Refined Arabic and Latin wordmarks, local photography and coordinated guest materials express the positioning. Sonicbrand adds a five-note motif and adaptable soundscapes designed to support calm and reflection.
مصدر دراسة الحالة: Brand Lounge / Sonicbrand المصدر ↖
الجوائز
- Transform Awards MEA 2026Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)ذهبية
- Transform Awards MEA 2026Best Employer Brandذهبية
- Transform Awards MEA 2026Best Implementation of a Brand Development Projectذهبية
- Transform Awards MEA 2026Best Brand Evolution (Consumer)فضية
- Transform Awards MEA 2026Best Visual Identity from the Hospitality Sectorفضية
- Transform Awards MEA 2026Best Wayfinding or Signageفضية
- Transform Awards MEA 2026Best Audio Brand (Consumer)برونزية
فريق العمل
- العلامة التجارية
- Makarem
- Brand strategy, identity and experience
- Brand Lounge
- الهوية الصوتية
- Sonicbrand
- Arabic wordmark
- Lara Captan
- Latin wordmark
- Maria Montes
- Photography and film
- Abdulrahman Saleh
