Green Oman / Oman / United Arab Emirates / 2023Social · Digital & Tech
Oman Forward!
Green Oman used illustrated social content to bring the country's sustainability ambitions into the COP28 conversation.
- Brand
- Green Oman
- Market
- Oman / United Arab Emirates
- Region
- GCC
- Year
- 2023
The challenge
Make Oman's sustainability efforts stand out amid the competing messages surrounding COP28.
The idea
Illustrated elements are layered onto landscape photographs, visualising greener futures and the benefits of limiting warming to 1.5°C across social channels.
Results
- The agency's case reports more than 4.3 million impressions.
- The agency's case reports a reach of more than 1.2 million.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Green Oman
- Creative director
- Mahmoud Amin
- Senior art director
- Makram Bou Mejahed
- Content writer
- Hanan AlRahbi
- Digital media lead
- Muhammad Muadh
