McDonald's Qatar / Qatar / 2025Digital & Tech · Social
The McDonald’s Exchange Rate.
McDonald’s Qatar gave friends a playful exchange rate for trading items from their meals.
- Brand
- McDonald's Qatar
- Agency
- Leo Burnett Dubai
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
Turn the familiar question of how much one menu item is worth to a friend into an engaging brand experience.
The idea
A feature in the McDonald’s app showed how menu items compared with one another, letting fans work out a fairer swap for a fry, nugget or bite.
Case study source: Ads of the World Source ↗
Credits
- Brand
- McDonald's Qatar
- Chief creative officer
- Kalpesh Patankar
- Executive creative director
- Muhammad Ali
