Olay China / China / 2021Film · Social
Olay: Fearless of Judgment.
Olay’s film explored beauty and the social pressure women face around appearance.
- Brand
- Olay China
- Agency
- Grey Hong Kong
- Market
- China
- Region
- Global
- Year
- 2021
The challenge
Chinese women faced facial anxiety and social judgment
The idea
A fearless-beauty film challenged judgment and encouraged women to define beauty for themselves.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Olay China
