Klook / Hong Kong / 2025OOH · Digital & Tech · Experiential
Go Wild with Travel.
A goose-led campaign urges Hongkongers to travel spontaneously.
- Brand
- Klook
- Agency
- Grey Hong Kong
- Market
- Hong Kong
- Region
- Global
- Year
- 2025
The challenge
Routine and checklist travel were crowding out instinctive, meaningful exploration.
The idea
AI-created goose content, fake OOH, and activations turn local curiosity into travel momentum.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Klook
