Chery Alghanim / Kuwait / 2025Design & Packaging · Digital & Tech
Nothing Works Like the Original.
Chery Alghanim used a series of visual ads to promote genuine replacement parts in Kuwait.
- Brand
- Chery Alghanim
- Agency
- The Channel
- Market
- Kuwait
- Region
- GCC
- Year
- 2025
The challenge
Build confidence in the reliability and service associated with genuine Chery parts.
The idea
A set of product-focused visual executions puts original components at the centre of the message that nothing works like the original.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Chery Alghanim
- Creative director
- Pascale Sfeir
- Concept and art direction
- Tamer Helmy
- Copywriter
- Mohammed Aqua
