Ford / Mohammed Yousuf Naghi Motors / Saudi Arabia / 2024Film · Social
Nora Al-Jabr vs. Ford Bronco.
Ford and Saudi equestrian Nora Al-Jabr created a film for Breast Cancer Awareness Month.
- Brand
- Ford / Mohammed Yousuf Naghi Motors
- Agency
- Niche Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Use a local partnership to draw attention to women's strength and breast cancer awareness.
The idea
Al-Jabr races on horseback alongside a Ford Bronco, combining Saudi equestrian culture with a message of resilience.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Ford / Mohammed Yousuf Naghi Motors
- Creative agency
- Niche Arabia
- Talent
- Nora Al-Jabr
- Producer
- Marriam Mossalli
- Videographer
- Buthayna Al Harthi
