Homes r Us / United Arab Emirates / GCC / 2025Social · Digital & Tech · Retail & Shopper
No Room for Scary: Monster-Friendly Collection.
Homes r Us turned bedtime monsters into friendly companions for Halloween.
- Brand
- Homes r Us
- Agency
- Think Human Creative
- Market
- United Arab Emirates / GCC
- Region
- GCC
- Year
- 2025
The challenge
Connect home furnishings with children's bedtime fears and the comfort of a welcoming bedroom.
The idea
Social, digital and in-store work shows imagined monsters becoming friendly when the lights come on, led by a limited collection of lamps and bedroom furniture.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Homes r Us
- Creative agency
- Think Human Creative
- Production
- Xcave Studios
