Mars Gulf / United Arab Emirates / 2026Retail & Shopper · Social · Digital & Tech
It’s MY Z-Store.
Mars Gulf and Choithrams invited young people to rethink the grocery shopping experience.
- Brand
- Mars Gulf
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Understand what younger UAE shoppers want by involving them directly in the design process.
The idea
Teams of 18–24-year-olds received a real retail brief and mentorship to develop concepts for a Gen Z shopping experience. Winning ideas were planned for selected stores.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and campaign strategy
- Mars Gulf (in-house)
- Retail partner and implementation
- Choithrams
- Communications and PR
- Mojo Consultancy
