Saudia / Saudi Arabia / 2024Film · Social
Next Stop Saudia.
Saudia launched a travel series following filmmakers David and Naomi Darg through destinations across the Kingdom.
- Brand
- Saudia
- Agency
- Not credited in source
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Introduce audiences to different sides of Saudi Arabia through a travel format that encourages discovery.
The idea
A six-episode documentary-style series follows the couple through locations including AlUla, Jeddah and Riyadh, meeting people and experiencing local attractions.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Saudia
- Presenters
- David and Naomi Darg
