Whitefish Credit Union · United States · 2025OOH · Experiential
New to Missoula.
Whitefish Credit Union introduced its new Missoula branch through an employee's handwritten search for local friends.
- Brand
- Whitefish Credit Union
- Agency
- Up To Something
- Market
- United States
- Region
- Global
- Year
- 2025
Campaign images
The challenge
A new branch needed to earn a place in Missoula's community and make the credit union feel approachable to residents.
The idea
Billboards introduced Ryan, a real employee who had also just moved to Missoula, looking for people to share outdoor hobbies. A campaign microsite explained his connection to the credit union and invited locals to branch events and workshops.
Case study source: Up To Something Source ↗
Awards
- Obie Awards 2026Creative EffectivenessGold
- Obie Awards 2026Local Impact OOHGold
Credits
- Brand
- Whitefish Credit Union
- Creative Director
- Todd Turner
- Creative Director
- Richard Molinaro
- SVP Marketing
- Josh Wilson
- Featured employee
- Ryan Nong
