ForteBank · KazakhstanOOH · Experiential
Humanity Chain.
ForteBank turned a widely shared act of collective kindness into an interactive public sculpture.
- Brand
- ForteBank
- Agency
- Progression CA
- Market
- Kazakhstan
- Region
- Global
The challenge
The bank wanted to give a fleeting online moment a lasting place in the community and communicate what people can achieve together.
The idea
Progression CA recreated the human chain from the original video as a sculpture. Its final hand extends towards passersby, inviting them to physically join and continue the chain.
Case study source: Golden Drum Source ↗
Awards
- Mad Stars 2026PR StarsGrand Prix
Credits
- Brand
- ForteBank
- Chief Creative Officer
- Yevgeniy Kostylev
- Creative Director
- Dasha Bulakhtina
- Art Director
- Maria Leskina
- Chief Marketing Officer
- Anton Kim
