HSBC / Singapore / 2021Film
Never Stop Improving.
HSBC called on Singaporeans to keep improving as the country looks to its future.
- Brand
- HSBC
- Market
- Singapore
- Region
- Global
- Year
- 2021
The challenge
Singapore's progress needed a future-facing brand promise
The idea
A girl narrates national achievements while HSBC urges Singaporeans to keep improving toward sustainable future prosperity
Case study source: Branding in Asia Source ↗
Credits
- Brand
- HSBC
