Never Still.
For its 120th anniversary, RIMOWA launched 'No one builds a legacy by standing still', a platform built on famous owners and the dents and stickers on their cases, which has run for more than six years.
- العلامة التجارية
- RIMOWA
- الوكالة
- Anomaly
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2018
التحدي
After LVMH bought RIMOWA, the German luggage maker had to become a global cultural brand, appeal to a younger, purpose-minded generation and stand apart from imitators.
الفكرة
Anomaly framed RIMOWA as a companion for people who keep moving. The 2018 launch featured long-time owners Roger Federer, Virgil Abloh, Adwoa Aboah, Nobu Matsuhisa and Yoon. Later chapters included Patti Smith on her own suitcase, the 'Ingenieurskunst' kinetic installations, the Original Bag with Liu Wen and Central Cee, and Paris Olympics posters drawn from the case's grooves, across cinema, OOH, airports, social and retail.
النتائج
- According to the case study, the launch drove over 233 million earned media impressions.
- The case study says RIMOWA.com traffic rose 36%.
- By the case study's figures, brand value was up 82% and volume up 65% in Q4 2021.
مصدر دراسة الحالة: Creativebrief المصدر ↖
فريق العمل
- الوكالة الإبداعية
- Anomaly
- الإنتاج
- BWGTBLD
- الإنتاج
- Iconoclast Germany
- ما بعد الإنتاج
- NHB Post Production
- المدير الإبداعي التنفيذي، Anomaly
- Frank Hahn
- المدير الإبداعي، Anomaly
- Sebastian Lyman
- المدير الإبداعي، Anomaly
- Nikolaus Ronacher
- المدير الإبداعي، Anomaly
- Paulo Martins
- المنتج المنفذ، Anomaly
- Stefan Bader
- المنتج، Anomaly
- Agostino de Martino
- المدير الفني
- Jan Volpp
- المدير الفني
- Mayara Schmidt
- كاتب الإعلانات
- Nicole Rodriguez Woods
- المخرج
- Dexter Navy
- المخرج
- Jared Knecht
- المخرج
- Karim Huu Do
- المخرج
- Jonas Lindstroem
- المخرج
- I AM HERE
- المصوّر، TOTALWORLD
- Brett Lloyd
- الموسيقى
- Jacques Greene
