Singtel / Singapore / 2021Film
My Grandmother’s House.
Singtel brought two families together in a Chinese New Year comedy.
- Brand
- Singtel
- Market
- Singapore
- Region
- Global
- Year
- 2021
The challenge
Chinese New Year connections needed warmth after pandemic separation
The idea
Two families race to grandmother's house while Singtel 5G reconnects relatives through speed and virtual reality
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Singtel
