Sat, Oct 17
Spotify / EgyptFilm

Music For Every Moment.

A Spotify TV film showed Egyptians escaping unwanted music around them by playing a track that fits their mood, competing against piracy.

Brand
Spotify
Agency
VML
Market
Egypt
Region
MENA

Results

  • Monthly active users up 55%
  • 86% TV reach

Case study source: VML Source ↗

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