Sidi Ali / TunisiaFilm
The Tuna Language.
A Ramadan idea adding a 'tonn' suffix to Tunisian tuna dishes, positioning Sidi Ali as the tuna that makes them authentically Tunisian.
- Brand
- Sidi Ali
- Agency
- VML
- Market
- Tunisia
- Region
- MENA
Results
- Ranked third most memorable Ramadan ad
- Became market-share leader
Case study source: VML Source ↗
