More Cravings by Marriott Bonvoy / UAE / 2022Digital & Tech · Social · PR Stunts
More Cravings App Launch.
Marriott Bonvoy launched a UAE dining app with creator content, PR boxes and a playful shake-to-discover feature.
- Brand
- More Cravings by Marriott Bonvoy
- Agency
- Katch International
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
Introduce a new dining app in a competitive market and encourage downloads and media attention.
The idea
Katch supported launch communications with a campaign film, creator partnerships and curated PR boxes, while the app helped users discover nearby restaurant suggestions by shaking their phones.
Results
- Katch reported 16,970 app downloads within two months.
Case study source: Katch International Source ↗
Credits
- Brand
- More Cravings by Marriott Bonvoy
- PR and content agency
- Katch International
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