Ensure (Abbott) / Saudi Arabia / 2020Film
Moments.
Ensure portrayed familiar family rituals that help people stay connected across distance.
- Brand
- Ensure (Abbott)
- Agency
- DDB Dubai
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2020
The challenge
Families separated by distance still need meaningful daily connection.
The idea
Two films portray culturally specific family rituals that sustain closeness across physical separation.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Ensure (Abbott)
- director
- André Rodrigues
