UN Women Egypt / Egypt / 2017OOH · Design & Packaging
Finding Her.
UN Women Egypt drew Where's Wally-style workplace scenes packed with men and hid a single woman in each, to show how hard women are to find in Egypt's workforce.
- Brand
- UN Women Egypt
- Agency
- DDB Dubai
- Market
- Egypt
- Region
- MENA
- Year
- 2017
The challenge
Women make up roughly 23% of Egypt's workforce, and far fewer in politics, science and technology.
The idea
DDB Dubai commissioned the Japanese illustration duo IC4Design to draw three crowded scenes, one each for politics, science and technology, full of men in suits or lab coats. Each hides one woman and carries a UN Women line such as 'Finding women in technology shouldn't be this hard.'
Case study source: Dezeen Source ↗
Awards
- Cannes Lions 2017Design LionsBronze
Credits
- Creative agency
- DDB Dubai
- Additional company
- IC4Design
- Executive Creative Director, DDB Dubai
- Firas Medrows
- Group Creative Director, DDB Dubai
- Zahir Mirza
- Associate Creative Director, DDB Dubai
- Hande Güler
- Art Director, DDB Dubai
- Andreas Schwitter
- Copywriter, DDB Dubai
- Victor Haffling
- Planner, DDB Dubai
- Hend Raafat
