Mitsubishi Motors / Australia / 2025Film
Mitsubishi Outlander: 45 Years in Australia.
AC/DC powers a humorous Outlander road trip marking 45 years.
- Brand
- Mitsubishi Motors
- Agency
- Richards Rose
- Market
- Australia
- Region
- Global
- Year
- 2025
The challenge
An anniversary campaign needed a culturally familiar Australian hook beyond product features.
The idea
A dog detour sends a family cross-country while AC/DC drives the soundtrack.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Mitsubishi Motors
- Production company
- Scoundrel
- Director
- Ariel Martin
- Media
- Wavemaker Adelaide
