Horlicks / India / 2025Film
Mischief Is a Sign, Growth Is Fine.
Horlicks recasts children’s mischief as healthy growth.
- Brand
- Horlicks
- Agency
- FCB Neo
- Market
- India
- Region
- Global
- Year
- 2025
The challenge
Parents equated growth with grades and compliance.
The idea
Celebrate everyday rule-bending as curiosity and creative development.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Horlicks
- chief creative officer
- Mayuresh Dubhashi
- production
- Chrome Pictures
- director
- Hemant Bhandari
