⁨Mechanic's Perfect Pitch⁩.

⁨Arabian Automobiles needed top auto technicians. Good mechanics often find a fault by listening to the car, so a standard job ad said little about the skill the dealer was looking for.⁩

⁨The team recorded real vehicle failures at the Nissan service centre and built each radio spot around one of them. Every ad played a different malfunction and challenged listeners to identify it, with correct answers leading to a job application. The radio slot became a hearing test that matched how mechanics actually work.⁩