Nissan Middle East / الإمارات، السعودية / 2023الأفلام · التواصل الاجتماعي · التجارب الحيّة

⁨Keep Asking Why⁩.

⁨Nissan used odd characters and dry humour, not scare tactics, to get drivers to question cheap car parts that might be fake.⁩

العلامة التجارية: Nissan Middle East
الوكالة: TBWA\RAAD
السوق: الإمارات، السعودية
المنطقة: الخليج
السنة: 2023

التحدي

⁨Counterfeit auto parts are a safety risk, but fear-based warnings are easy to ignore. Nissan wanted drivers to doubt deals that look too good to be true.⁩

الفكرة

⁨TBWA\RAAD's Nissan United team made humorous films with reverse storytelling, produced by Rush Films, plus interactive social content, with support from Dubai Police. At the Dubai Police Intellectual Property Crime Conference, a "Real or Cake?" challenge asked officials to tell a genuine part from a cake copy.⁩

النتائج

⁨17 million unique viewers across social platforms and more than 500,000 engagements in four months, according to Nissan Middle East.⁩
⁨Genuine Nissan Parts sales rose, according to Nissan Middle East (no figure given).⁩

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