KFC Arabia / السعودية، الإمارات، قطر / 2025التواصل الاجتماعي · الأفلام · الإعلانات الخارجية
Nugg It. Dip It. Crunch It.
KFC launched nuggets in the Gulf with a Colonel Sanders film and a looping song-and-dance built for TikTok, made for Gen Z to copy and remix.
- العلامة التجارية
- KFC Arabia
- الوكالة
- TBWA\RAAD
- السوق
- السعودية، الإمارات، قطر
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Nuggets were a new item for KFC in the region. The goal was trial, and getting customers to order them as routinely as Zingers, Twisters and fried chicken.
الفكرة
TBWA\RAAD wrote the film, choreography and original track around the line "Nugg It. Dip It. Crunch It.", shaped with TikTok trends and feedback from a group of young consumers. The spot was cut for TikTok, Instagram and Snapchat and backed with outdoor, and the looping audio was designed for creators to rework.
النتائج
- Campaign Middle East reported early trial rates as strong and said the dance spread organically to families and influencers beyond the target audience (no figures given).
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- TikTok Ad Awards METAP 2025Sound On Please!برونزية
- TikTok Ad Awards 2025 Bronze (Sound On, Please)
فريق العمل
- الوكالة الإبداعية
- TBWA\RAAD
- الوكالة الإعلامية
- Hearts & Science
- الإنتاج
- Truffle Production
- الإنتاج
- Butter Films Production
- الرئيس التنفيذي للتسويق، Yum! Brands – KFC MENAPAKT & CIS
- Ahmed Arafa
- المدير العام، TBWA\RAAD
- Joe Lahham
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Frederico Roberto
- المخطط الاستراتيجي، TBWA\RAAD
- Ramez Rahal
- المدير الإبداعي، TBWA\RAAD
- Rodrigo Scapolan
- كاتب الإعلانات بالعربية، TBWA\RAAD
- Farida Abdelaal
- المدير الفني الأول، TBWA\RAAD
- Diogo Seibert
- Senior English Copywriter, TBWA\RAAD
- Sanele Ngubane
- المدير الفني الأول، TBWA\RAAD
- Omar Ibrahim
- Head of Social and Content, TBWA\RAAD
- Tony Kayouka
- Senior Social Media Manager, TBWA\RAAD
- Hamza Khan
- Senior Social Media Executive, TBWA\RAAD
- Rand Hilal
- Content Creator, TBWA\RAAD
- Abdulrahman Hany
- Senior Account Director, TBWA\RAAD
- Ahmed Hamza
- مدير الحسابات، TBWA\RAAD
- Richard Rao
- Senior Account Executive, TBWA\RAAD
- George Oghgassian
- Head of Communications, TBWA\RAAD
- Romy Abdelnour
- Account Executive, TBWA\RAAD
- Layla Adib
- Executive Digital Director, TBWA\RAAD
- Rony Skaf
- Senior Digital Manager, TBWA\RAAD
- Rabih Chehayeb
- Digital Account Executive, TBWA\RAAD
- Karim El Khoury
- Digital Account Executive, TBWA\RAAD
- Diala Toska
- Senior Designer, TBWA\RAAD
- Smithesh Krishnan
- المنتج، TBWA\RAAD
- Aya Abdulfattah
- Client Business Partner, Hearts & Science
- Rawan Hilal
- Growth Lead, Hearts & Science
- Vinay Gangwani
- Planning Manager, Hearts & Science
- Reem Usama
- Senior Planner, Hearts & Science
- Kamal Al Jabi
- المخرج، Truffle Production
- Adrian De Sa Garces
- المنتج المنفذ، Truffle Production
- Michel Abou Zeid
- المنتج، Truffle Production
- Maria Awika
- المنتج المنفذ، Butter Films Production
- Mahmoud Derbala
