Almunayes / الكويت / 2016حملات العلاقات العامة · التواصل الاجتماعي · الأفلام
Who Is Bu Salem?
During Kuwait's 2016 parliamentary elections, tea brand Almunayes ran a fictional candidate, Bu Salem, to launch its first tea bags. Many voters took him for real.
- العلامة التجارية
- Almunayes
- الوكالة
- Beattie + Dane
- السوق
- الكويت
- المنطقة
- الخليج
- السنة
- 2016
التحدي
Almunayes, a Kuwaiti loose-leaf tea company, was launching a tea bag range and needed attention at a time when the country was talking about little but the elections.
الفكرة
Beattie + Dane invented Bu Salem, a candidate modelled on the tea connoisseurs of Kuwaiti diwaniyas and government offices, the people who know a good blend. A humorous film setting out his credentials was 'leaked' on social media, where many people believed he was standing and wanted to back him.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Cannes Lions 2017PR Lionsبرونزية
فريق العمل
- الوكالة الإبداعية
- Beattie + Dane
- الإنتاج
- Cinemagic
- الشريك المدير، Beattie + Dane
- Dana Alhanbali
- Creative Lead, Beattie + Dane
- Anes Al Rayes
- Creative Collaborator
- Habib Altamimy
- المصوّر
- Faisal Al Besher
- مخرج الفيلم، Cinemagic
- Aziz Al Jasmi
- المنتج المنفذ، Cinemagic
- Mostafa Faramawy
