⁨The Creature⁩.

⁨Remarriage and step-parenting are rarely discussed openly in the Arab world, and step-parents are often cast as outsiders.⁩

⁨Leo Burnett's film follows the boy from fear and disgust to acceptance over several months, set to an original song, "The lighthouse and the boat", and closes on the line that stepdads are the dads who step up. It opened a wider Home Centre campaign on remarriage that included a content series with psychologist Dr. Saliha Afridi, news features and social content. Tahaab Rais directed for Prodigious Dubai.⁩