Emirates NBD / الإماراتالأفلام · التواصل الاجتماعي · التجارب الحيّة
Report Fraud, So Fraudsters Won't Survive.
Emirates NBD and Dubai Police took on fast-changing scams with a music video, social education content, workshops and influencers, and made reporting fraud simpler.
- العلامة التجارية
- Emirates NBD
- الوكالة
- Leo Burnett Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
التحدي
Fraudsters kept changing tactics, making scams harder to spot, and the usual fraud warnings had become repetitive and stopped landing.
الفكرة
The bank set out to reach the whole UAE population, who spend more than eight hours a day online, with a music video at the centre, backed by educational social content, in-person workshops and influencer partnerships, run in collaboration with Dubai Police. Leo Burnett Middle East is the agency credited by Campaign Middle East.
النتائج
- Reached nearly half of the UAE population, according to the WARC case summary
- Brand value KPIs tripled, according to the case summary
مصدر دراسة الحالة: MMA Smarties (WARC) المصدر ↖
الجوائز
- MMA Smarties MENA 2025 Gold
فريق العمل
- الوكالة الإبداعية
- Leo Burnett Middle East
- الشريك
- Dubai Police
