ADCB / Visa / Egypt / 2025Film · Social
Masri Card: Egyptian Generosity Levels Up.
A mockumentary for the Masri Card finds Egyptians competing to pay the bill and earn cashback.
- Brand
- ADCB / Visa
- Market
- Egypt
- Region
- MENA
- Year
- 2025
The challenge
Build awareness of ADCB and Visa's new Masri credit card and its cashback benefits among Egyptian audiences.
The idea
Restaurant and shop staff describe a comic surge in generosity, as customers insist on paying for one another to collect cashback.
Case study source: Campaign Middle East Source ↗
Credits
- Brands
- ADCB and Visa
- Creative director and director
- Sherif Mounir
- Production
- Everyone Films
- Post-production
- The Barber Shop
- Director of photography
- Mohamed Hamzon
