Volkswagen Middle East / United Arab Emirates / Saudi Arabia / Kuwait / Qatar / Bahrain / Oman / Jordan / 2025Film · Social
It's a Different Kind of Love.
Volkswagen used everyday passions to show how its SUV range fits different lifestyles across the Middle East.
- Brand
- Volkswagen Middle East
- Agency
- Cheil
- Market
- United Arab Emirates / Saudi Arabia / Kuwait / Qatar / Bahrain / Oman / Jordan
- Region
- MENA
- Year
- 2025
The challenge
Show the versatility of the SUV range and connect its individual models to the varied interests of regional drivers.
The idea
Four model-specific films celebrate different expressions of love, from family time to road trips and outdoor adventure, supported by social and digital content.
Results
- 98 million impressions and 30 million completed video views in the first three weeks, as reported by Volkswagen.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Volkswagen Middle East
- Creative agency
- Cheil
- Production
- Create Production
- Director
- Cameron Goold
