Marmite / USA / 2024Creative Commerce
Marmite Smugglers.
During a Marmite shortage in New York, the brand recruited 'smugglers' to carry jars across the Atlantic to homesick British expats.
- Brand
- Marmite
- Agency
- adam&eveDDB
- Market
- USA
- Region
- Global
- Year
- 2024
The challenge
New York expats had been left without Marmite.
The idea
A mock drug-bust documentary set up the smuggling story. Guerrilla stunts, phone kiosks, posters and radio spots in New York pointed expats to a secret pick-up point.
Case study source: Activation Ideas Source ↗
