The Entertainer / UK / 2024Film · Retail & Shopper
Ray.
A discarded toy's comic heartbreak makes The Entertainer memorable at Christmas.
- Brand
- The Entertainer
- Agency
- adam&eveDDB
- Market
- UK
- Region
- Global
- Year
- 2024
The challenge
Prompt adults to choose the retailer when buying a child's next toy.
The idea
Ray's bittersweet rejection makes the next-love tagline emotionally distinctive.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The Entertainer
- creative directors
- Matt Gay, Feargal Ballance
- production
- MJZ
- music
- Baxter Dury & JGrrey
