Twix / Global / 2025Creative Commerce · Social · Digital & Tech
Harmoniser.
Twix built a WhatsApp tool that uses AI to turn a single voice note into a two-part harmony, softening awkward or bad news.
- Brand
- Twix
- Agency
- adam&eveDDB
- Market
- Global
- Region
- Global
- Year
- 2025
The idea
Users record a voice message and send it to Twix on WhatsApp, receiving it back sung as a duet, a nod to two being better than one. Built with Meta and launched in France and Germany, it was supported by a film, influencers and paid social.
Case study source: Activation Ideas Source ↗
