OMO / Dirt Is Good / Vietnam / 2024Film
Many Stains Come Before The First Win.
A girl’s football journey reframes stains as evidence of growth and resilience.
- Brand
- OMO / Dirt Is Good
- Agency
- MullenLowe Singapore
- Market
- Vietnam
- Region
- Global
- Year
- 2024
The challenge
Reposition stains from mess to meaningful experience.
The idea
Play, learning and persistence happen before a first win, and stains document that journey.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- OMO / Dirt Is Good
- Senior Global Marketing Manager
- James Adkin
