Dole Sunshine Company / UK / 2022OOH · Social · Digital & Tech
Malnutrition Labels: Nutritional Ink.
Dole used fruit-based ink and warning-style labels to bring attention to malnutrition and food waste.
- Brand
- Dole Sunshine Company
- Market
- UK
- Region
- Global
- Year
- 2022
The challenge
Britain's shoppers face low nutrition, malnutrition and food-waste concerns.
The idea
Fruit-based nutritional ink recreates warning labels on snack media, exposing poor choices while linking malnutrition awareness with food-waste action.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Dole Sunshine Company
- president
- Pier Luigi Sigismondi
- partner
- Bompas & Parr
