Durex / India / 2022Film · Social
Make It Intense.
Durex used film and social content to discuss the female pleasure gap in India.
- Brand
- Durex
- Agency
- Havas Group India
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Address the female pleasure gap with a more intense experience.
The idea
Promotes Durex Intense and Desirex cooling gel through film, an 11-second spot, social content, and influencers.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Durex
- marketing
- Dilen Gandhi
- CCO
- Bobby Pawar
