The Times of India / India (Kolkata/Bengal) / 2022Film · Social
Maa Aaschen. Tumi Kothaye?
The Times of India invited readers to share Durga Puja memories with loved ones living away from home.
- Brand
- The Times of India
- Agency
- Wunderman Thompson India
- Market
- India (Kolkata/Bengal)
- Region
- Global
- Year
- 2022
The challenge
Bengalis separated from home struggle to share Durga Puja together.
The idea
A print, film and reader-participation campaign reconnects separated loved ones by carrying Durga Puja memories between Kolkata and distant cities.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The Times of India
- brand director
- Kaustuv Chatterjee
- talent
- Priyanka Sarkar
